The Action

The project team initially researched the plastic grade labelling system in order to understand what the symbols look like, what they mean and what they stand for. As plastic bottles are generally grade #1, they should not be reused or heated. Plastic grades #2, #4 and #5 are all tougher plastics and are produced to be reused and are safe to heat. Plastics with grades #3, #6 and #7 should be avoided where possible. The project team want to encourage people, especially students to recycle their plastic bottles once they have been used.

From their initial research, the group felt a need to provide information about other harmful chemicals, in particular the synthetic ingredients used in cosmetic and beauty products. They conducted an experiment with their school basketball teams, comparing the effectiveness of synthetic versus natural deodorants after a basketball match, discussing the product ingredients with the teams.

The group raised awareness around their school in fun and innovative ways. They created an information board in the school canteen and created mobiles from plastic materials. These eye-catching mobiles displayed interesting facts and were hung throughout the school. The project team linked with one of the school’s Transition Year mini-companies to sell natural lip balms and body butter. The students also produced posters and wallet sized information cards and provided classroom presentations. They effectively communicated online, using the school’s website as well as promoting the project on Facebook, Twitter and Instagram.

The Impact

Thanks to Blind Consumption, the student, staff and parent communities of Schull Community College are aware of the dangerous ingredients found in everyday products. As a result, they are in a position to make more responsible consumer choices. The team now intends to spread the message to the wider community by distributing wallet information cards to local businesses and providing people with alternative, natural products for purchase.