Pink is the new gold

We hope to spread awareness and knowledge of the issue of pink tax. Many women are preyed upon by this predatory marketing technique without their knowledge

Our Social Issue

lack of awareness surrounding pink tax and gender inequality

Why We Chose It

We chose this issue as gender inequality is something we feel passionately about, and pink tax is a relatively unknown issue. We believe that more unneeded discourse and separation is that last thing this country and world needs

Our Goal

We hope to bring awareness to pink tax and help people not fall victim to these predatory business tactics. We want to spread awareness to as many people as possible and educate them on this marketing inequality.

Our Innovative Action

We have done a survey in the form of a bake sale showing how pink tax is a real issue and people buy into with question. We have done a workshop with first year classes, teaching them about the issue in a fun and engaging way.

Our Impact

We made a positive difference in our school and community by raising awareness for gender inequality. We did this by organising and leading a workshop with students aimed at making them more conscience and knowledgeable about gender discrimination and Pink Tax. We also brought specific examples of inequality in our own school to the attention of our principal and are working on eradicating them. Our school peers are far more aware of pink tax because of us and are now capable of recognising this form of discrimination when they see it