Download #Gen Z Index Part 2 HERE

Save and share the graphic on social media - use #GenZindex and tag @YSInow

Young Social Innovators and Amárach Research have teamed up to publish a series of collaborative research on Gen Z in Ireland. The first of this data was released in May 2019 and Part 2 of the #GenZIndex 2019 has just been released. Part 2 focuses on Gen Z's smartphone usage and their attitudes to social media.

Generation Z lives in an 'always on' 'always mobile' world that allows instant connection to anyone, anywhere, anytime. This generation doesn't remember a time before the smartphone and they are the first to be born into social media.

The smartphone has become an extension of this generation and the vast amount of time they report spending on it reflects this reality. Young people in Ireland report spending an average of four hours per day on their smartphone, with a high proportion spending six or more hours on their phone. Only 3% spend one hour or less on their smartphones daily.

Download #Gen Z Index Part 2 HERE

Save and share the graphic on social media - use #GenZindex and tag @YSInow

Young people overwhelmingly feel that life as a teenager is more difficult today then it was for their parents. While getting good exam results to go to college and securing a good job are major factors in this belief, social media also plays a huge role in why they feel life as a teenager today is more challenging.

Scrutiny, peer pressure and unrealistic beauty and life satisfaction - perpetuated through social media - are contributing to a feeling of anxiety among this generation.

At the same time however, the majority report that social media has impacted their lives positively.

Download #Gen Z Index Part 2 HERE

Save and share the graphic on social media - use #GenZindex and tag @YSInow